Digital Marketing Technologies, MBA

rowenabonnette photo_edited_edited_edited.jpg

About me

Marketing Technologies,

Demand Generation,
Marketing Operations,
Product-Led-Growth,

MBA

Email: rowena.bonnette@gmail.com
Tel: (650) 678-2708

Skills

MarTech | Digital Marketing | Demand Generation | Product Management

Marketing Technologies

Healthcare + TeleCom SaaS

Product Management + Marketing

Digital Marketing + Operations

B2B, B2C, B2B2C

Demand Generation

EDUCATION

Education

MBA in Marketing & Business Management
UOP
2003-2005

Bachelor's Degree in Business Administration
Menlo College
2000-2003

PREVIOUS EMPLOYERS

Experience

Employers

Experience

Anchor 1

SUMMARY

Results-driven B2B and B2C SaaS marketing leader with 15+ years of experience driving demandgeneration, pipeline growth, and revenue through digital marketing, MarTech, and VAR, MSP, andchannel partner ecosystems. Proven success designing and scaling data-driven partner and GTMprograms that accelerate pipeline, improve ROI, and increase partner engagement across digital,field, and co-branded initiatives. Hands-on expert in marketing automation, CRM, analytics, andmulti-channel demand generation within fast-paced, high-growth environments.

Core Competencies

Expertise

EXPERTISE

AI + Agents

ChatGPT, Claude, Perplexity, Google Gemini AI Suite, Google Notebook LM, Veo 3, Replit AI, Zapier AI Agent, OpenArt, Adobe Journey Optimizer + Adobe Sensei (AI Agent), ElevenLabs

View my:
AI-based video samples on Insta: @datingstories.ai | Comedy Version

AI-based APPS: Vibe Coding
Product Ingredient IQ
Got a problem? See what God says

Websites

Redesigned and managed the following websites, focusing on UI, UX, and SEO optimization.

Ooma

Blue Cross Blue Shield MA

FindLaw

Stryker

MA Serious Care

......and many more.......

Marketing Automation, CRM, CMS

Marketo, HubSpot, Act-On, RedPoint; Salesforce CRM; Adobe Experience Platform ecosystem (AEP, Real-Time CDP, Journey Optimizer, Customer Journey Analytics) and Adobe Experience Manager (AEM); CMS platforms including Drupal (Site Studio) and WordPress; Email and messaging platforms including Mailchimp and SendGrid.

TRACKING & ANALYTICS

Amplitude, Looker, Adobe Analytics, Google Analytics 4 (GA4), Tableau, and WhatConverts; Jira for product management, experimentation tracking, and data-driven roadmap prioritization.

A/B Testing, Personalization & Web Design Tools

Adobe Target, Optimizely, Canva + AI, Figma, Framer, Wix, Squarespace.

API + Workflows

Zapier AI, Workato, n8n, Lindy.ai. Server Side Scripts, Java + SQL.

Digital Channels/Tactics

SEO (Search Engine Optimization), SEM (Search Engine Marketing – AdWords, Bing, Yahoo Gemini), ASO (App Store Optimization), LinkedIn Ads, Facebook Ads (Meta Ads), YouTube Ads, Email Marketing, Webinars, Video Creation + Editing (content marketing), Influencer Marketing