Rowena Bonnette
Marketing Technologies,
Product-Led-Growth,
Marketing Operations,
Demand Generation,
MBA
Email: rowena.bonnette@gmail.com
Tel: (650) 678-2708
Digital Marketing & Product Management
Marketing Technologies
Healthcare + TeleCom SaaS
Product Management + Marketing
Digital Marketing + Operations
B2B, B2C, B2B2C
Demand Generation
EDUCATION
MBA in Marketing & Business Management
UOP
2003-2005
Bachelor's Degree in Business Administration
Menlo College
2000-2003
PREVIOUS EMPLOYERS
EXPERIENCE
With over 20 years of experience, I have crafted growth strategies, led product management, and directed digital marketing initiatives for both enterprises and startups—including Oracle, Blue Cross Blue Shield, Stryker, Thomson Reuters, and Ooma where I played a key role in Ooma’s successful IPO.
BLUE CROSS BLUE SHIELD OF MA
Director/Lead Digital Products, MarTech
2021-2024
Led 40+ MarTech digital properties and products across Blue Cross Blue Shield of Massachusetts.
-
Executed the very first integrated digital marketing BCBSMA campaign for the new BlueFit plan,resulting in a 15% upswing in new member acquisition within the first year.
-
Managed MarTech digital properties across BCBSMA, including curated search optimization on MyBlue member portal. Through the utilization of revenue-centric keywords like telehealth, telecare, and online doctor, this initiative drove an enhanced click-through rate and engagement by 20%.
-
Spearheaded the modernization of the Intranet, enhancing employee engagement by a remarkable 100% within a mere 2 months of launch. This involved creating a new Content Management System (CMS), providing training to business owners across the organization.
TRADOVE
Chief Marketing Officer
2018-2020
LINE2
Head of Marketing
2010-2015
Crafted product marketing strategy for a global social networking platform.
-
Achieved an 80% surge in TraDove.com membership in a single year through the implementation of
targeted digital marketing initiatives. -
Managed a comprehensive website overhaul, rebranding, site functionalities, and user interface.
-
Developed product strategy and marketing initiatives for PayDove,
a blockchain payment technology
solution catering to diverse industries.
Managed customer acquisition and monetization efforts for a business phone and communications suite.
-
Achieved a consistent quarterly growth of 25% in paid users, including sales qualified leads (SQL) by an impressive 38% per quarter.
-
Expertly utilized HubSpot, integrating it with SFDC, SMS, What Converts, and Live Help to drive lead growth.
-
Managed digital marketing initiatives, including AppStore Search, ASO, SEM, SEO, and webinars.
OOMA
Director of Marketing
2012-2016
Formulated growth strategies for telecommunications products and initiated digital marketing operations from inception. Exceptional execution of these duties significantly contributed to the company’s achievement of an IPO within a four-year timeframe.
-
Realized an impressive 83% surge in online direct sales over a span of 24 months. Orchestrated and oversaw diverse digital marketing campaigns encompassing SEM, SEO, social media, LinkedIn Ads, webinars, email outreach, SMS, Refer-A-Friend programs, direct mail, and more.
-
Led a site redesign, resulting in a remarkable 40% upswing in organic traffic within a mere 4 months post-launch.
-
Implemented Marketo and Salesforce to track the journey from traffic source to customer lifecycle.
THOMSON REUTERS
SEO/SEM Manager
2008-2011
STRYKER
Online Marketing Manager
2006-2008
​Developed growth strategies and executed comprehensive digital marketing programs for FindLaw.
-
​Developed growth strategies and executed comprehensive digital marketing programs for FindLaw.
-
Spearheaded growth efforts for the acquired company, Contact Law, resulting in an impressive 470% surge in qualified leads within a span of 6 months.
-
Managed SEM campaigns involving over 14 million keywords, resulting in a monthly budget of more than $2.5 million; including SEO techniques to foster a remarkable 68% increase in organic traffic.
Executed digital marketing programs with the goal of amplifying site traffic and nurturing qualified leads.
​​Executed digital marketing programs with the goal of amplifying site traffic and nurturing qualified leads.
-
Directed the redesign of Stryker.com, resulting in a 40% surge in organic traffic and 35% increase in
sales accepted leads within the initial 18 months post-launch. -
Established and oversaw highly successful SEM campaigns, contributing to a substantial 65% growth
in sales qualified leads (SQL) within just 6 months of deployment. -
Provided ongoing consulting to Stryker for an additional 3 years after leaving the full-time position.
EXPERTISE
I leverage a robust stack of marketing technologies alongside a full suite of digital tools, platforms, channels, and tactics—all strategically selected and informed by data-driven research. Every initiative is rooted in customer insights and aligned with business objectives, with a clear focus on accelerating growth, improving ROI, and enhancing the customer experience across the entire funnel.