Rowena Bonnette
Marketing Technologies,
Product-Led-Growth,
Marketing Operations,
Demand Generation,
MBA
Email: rowena.bonnette@gmail.com
Tel: (650) 678-2708
Digital Marketing & Product Management
Marketing Technologies
Healthcare + TeleCom SaaS
Product Management + Marketing
Digital Marketing + Operations
B2B, B2C, B2B2C
Demand Generation
EDUCATION
MBA in Marketing & Business Management
UOP
2003-2005
Bachelor's Degree in Business Administration
Menlo College
2000-2003
PREVIOUS EMPLOYERS
Summary
Seasoned digital marketing, product management, and communications leader with 20+ years of experience across enterprise and startup companies. Knowledgeable in digital storytelling, content strategy, marketing technologies, and operations, with a strong record of multi-channel campaigns, corporate narrative building, and executive collaboration. Skilled in AI-driven MarTech, LLMs, and Agentic Systems, leveraging tools like ChatGPT, Gemini, Claude.ai, Perplexity, and Copilot to enhance product strategy, content, and customer engagement while driving measurable ROI.
Experience
Lead Digital Products & Marketing Technologies
08/2021 – 03/2024
Blue Cross Blue Shield of Massachusetts
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​Led marketing technologies, operations, and digital transformation across 40+ MarTech platforms, driving enterprise-wide engagement and scalable execution.
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Launched BlueFit integrated campaign, increasing new member acquisition 15% in year one.
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Spearheaded intranet modernization, doubling employee engagement in 60 days.
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Deployed ML/AI-driven KPI dashboards with LLMs and agentic workflows for performance optimization.
Chief Marketing Officer
08/2018 – 04/2020
TraDove
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​Scaled membership by 80% in one year through integrated digital storytelling campaigns across LinkedIn, YouTube, and display.
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Directed full brand/website overhaul, improving UX and funnel conversions.
Head of Marketing
05/2017 – 12/2017
Line2
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Increased paid-user conversions by 25% per quarter and boosted SQLs by 38% using AI- and ML-powered funnels integrated with HubSpot, Salesforce, and WhatConverts.
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Expanded acquisition reach by deploying SEO/SEM strategies, targeted webinars, and App Store Optimization (ASO).
Director of Marketing
(IPO Growth)
08/2012 – 08/2016
Ooma
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Built digital marketing operations from inception, achieving 83% surge in online sales in 24 months.
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Oversaw site redesign, lifting organic traffic by 40% in 4 months.
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Implemented Marketo + Salesforce full-funnel tracking; played a key role in Ooma’s IPO.
SEO & Search Marketing Manager
01/2008 – 05/2011
Thomson Reuters / FindLaw
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Drove 68% organic traffic growth through advanced SEO + content strategy.
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Managed SEM campaigns with 14M+ keywords and $2.5M+ monthly budget.
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Boosted qualified leads by 470% in 6 months with optimized content storytelling funnels.
Online Marketing Manager
10/2006 – 01/2008
Stryker
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​​Redesigned corporate site, improving traffic by 40% and sales-qualified leads by 35%.
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Managed SEM programs that achieved 65% SQL growth in 6 months.
Product Manager
04/2001 – 11/2005
Oracle
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Directed full product lifecycle management for collaboration products.
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Produced competitive intelligence and sales enablement tools supporting revenue growth.